Facebook Profiles Capture True Personality, According to New Psychology Research

Posted in: Blog, Human Psychology, Social Media by chadConnects on December 5, 2009 | No Comments

Online social networks such as Facebook are being used to express and communicate real personality, instead of an idealized virtual identity, according to new research from psychologist Sam Gosling at The University of Texas at Austin.

“I was surprised by the findings because the widely held assumption is that people are using their profiles to promote an enhanced impression of themselves,” says Gosling of the more than 700 million people worldwide who have online profiles. “In fact, our findings suggest that online social networking profiles convey rather accurate images of the profile owners, either because people aren’t trying to look good or because they are trying and failing to pull it off.

Original story here

Stands to reason in my opinion. Most people aren’t there to disguise themselves and live out a fantasy life or anything. They just want to connect with people. It’s that simple.

If they wanted to ‘be someone else’, they just join internet properties where that’s the whole idea eg World of Warcraft, Second Life, etc.

The internet just enables people to do something simly “human” and that it to *connect*.

Do that with your prospects and they become customers. Do that with you customers and they become fans. Fans rave about you and bring more people like them to you. Basic math.

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Male and female shopping styles are in our genes -evolution says so

Posted in: Blog, Human Psychology by chadConnects on December 3, 2009 | No Comments

From an evolutionary perspective, it all harkens back to the skills that women used for gathering plant foods and the skills that men used for hunting meat. The contrast emerges because of the different foraging strategies for hunting and gathering used throughout human evolution.

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Sex-specific strategies can be seen in the modern consumer environment

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Kruger said that gathering edible plants and fungi is traditionally done by women. In modern terms, think of filling a basket by selecting one item at a time.

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In modern terms, women are much more likely than men to know when a specific type of item will go on sale. Women also spend much more time choosing the perfect fabric, color and texture.

Men, on the other hand, often have a specific item in mind and want to get in, get it and get out, Kruger said. It’s critical to get meat home as quickly as possible. Taking young children isn’t safe in a hunt and would likely hinder progress.

See original article here (Male and Female Shopping Strategies Show Evolution at Work in the Mall)

Interesting to see what this study says. I wonder how it applies to online marketing however? It seems a lot of guys I know are nerds and they enjoy knowing all the little things and details about this, that, & the other. -kinda like the gatherers in the store above. They frequent places like teefury.com and technorati. I wonder if there are women who do this type of stuff online too? My wife doesn’t. lol….

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