How People Buy Cosmetics

Posted in: Blog, Human Psychology by admin on July 25, 2011 | No Comments

A university study has confirmed that people buy cosmetics for emotional reasons primarily. Now, any experienced marketer already knows this but my last two posts on topics like this were a little cynical so I thought I’d post just to pass on the info in case you’re in the beauty vertical.

University of the Basque Country (UPV/EHU) shows that people who use cosmetics buy these products primarily for emotional reasons. The study was carried out on facial creams (hydrating and nutritive ones, coloured or non-coloured, and anti-wrinkle creams) and body creams (firming and anti-cellulite creams).

“The study shows that both the emotional and utility aspect of cosmetic brands have a significant impact on consumer satisfaction, but that the emotional component has a greater effect,” Vanessa Apaolaza, a researcher from the UPV and lead author of the study, which has been published in the African Journal of Business Management, said.

Original story here.

What you can glean from this is use positive imagery in their brain to create good vibes for your stuff and you’ll win the sale. Paint pretty pictures for them to imagine.

Trust Seals Proven to Boost Consumer Confidence & Buying?

Posted in: Blog, Human Psychology by admin on July 15, 2011 | No Comments

Again, scientist prove what direct marketers have known for almost a century: people will pay to feel secure.

Online consumers thought to be motivated primarily by savings are, in fact, often willing to pay a premium for purchases from online vendors with clear, protective privacy policies, according to a new study in the current issue of a journal of the Institute for Operations Research and the Management Sciences (INFORMS^®).

Check out TrustGuard guys. I think they’re pretty much been around the longest and therefore have the most eyeball trust. Again, don’t just blatantly trust. All I’m saying is it’s worth testing.

Original story here

Is a Little Negativity the Best Marketing Policy?

Posted in: Blog, Human Psychology by admin on July 14, 2011 | No Comments

So, a university finally figure out how quatifiably measure and justify what direct marketing agencies have known since the turn of the century. When you show a chink in your armor, it makes you more real and therefore people can bond with you and are more likely to buy your product or service. See original story here:

Dr. Danit Ein-Gar of TAU’s Faculty of Management at the Leon Recanati Graduate School of Business Administration, working in collaboration with Baba Shiv and Zakary Tormala from Stanford University, has uncovered the “blemishing effect,” a counterintuitive benefit of negative information. When utilized in the right way, she says, a small flaw can actually improve consumer opinion of your product — and make people more likely to purchase it.

“Intuition tells me that if I have a small flaw in my product — nothing harmful, just a minor imperfection — I should hide it,” explains Dr. Ein-Gar. “But providing consumers with information about both strong benefits and a small shortcoming may improve their overall evaluation.” The surprising study will be published in theJournal of Consumer Research.

Not to be a humbug, I’m glad they put this info out there because there are ethical businesses who don’t know it and therefore are missing out. If they wanted to get to this conclusion quicker, they could have just run a A/B test on a direct marketing campaign and then look and their bank accounts.

Try google-ing ‘damaging admission’ and I’m sure you’ll come across some valuable info on this topic. Try it your marketing and reap the rewards.

GooglePlaces Local SEO

Posted in: Blog, Search Engine Optimization (SEO) by admin on July 10, 2011 | No Comments

Build It and They Will Come? Think Again

Posted in: Blog, Human Psychology by chadConnects on January 25, 2011 | No Comments

Here’s recent study on the

When it comes to economic development in American cities, the trusted old theory “If you build it, they will come” may not work, a Michigan State University sociologist argues in a new study.

Conventional wisdom holds that job growth attracts people to urban areas.

But according to a study in the Journal of Urban Affairs, MSU’s Zachary Neal found the opposite to be true. Bringing the people in first — specifically, airline passengers traveling on business — leads to a fairly significant increase in jobs, he said.

Original article here

The same is true of online properties and websites. So many customers come to me and they just have really thought out their website…or really how great they think it’ll be and how much everyone will love, etc…but they haven’t really figured out or put much thought into traffic or how they’re going to spread the word. It’s almost like they just think magic will happen.

Dirty little secret: it won’t.

It’s work to get people to your site. It’s work to get them to convert. It’s work to change from what you *thought* was going to be great but now have to change/evolve/revise based on actual data.

The flexible ones win.

Call me if you need an SEO Phoenix company. I may not have room for you but I’m happy to hear you project ideas and give you a little direction.

Infographic Link Bait: How to Use it To Grow Your Business

Posted in: Blog, Search Engine Optimization (SEO), Social Media by admin on December 2, 2010 | No Comments

Found this great little infographic link bait article that really breaks it down on how to use this for your business growth. The cool thing is, when it comes to local business, you already have a ‘local’ perspective because you likely live and work in that community. Finding an infographic that works and then making your own angle on it is sure to get some coverage from the local news channels or other high traffic sites around you. (Don’t steal. Innovate.)

Created By Voltier Creative South Florida SEO

PS Check out my Phoenix search engine optimization company if you want to dominate online.

ZenDesk Alternatives – Web 2.0 Help Desk Software List

Posted in: Blog, Business Advice by chadConnects on May 18, 2010 | 10 Comments

I’ve been using ZenDesk for a quite a while now and really enjoyed it. They kinda decided to beat up on their customers by changing pricing and there has been a lot of flack in the community for it. Since I just recently finished a bunch of research on what types of help desk software is out that that’s worth anything at all, I thought I’d pass my list along to anyone who is currently figuring out what type of helpdesk software they’re going to use:

ZenDesk- reinventing how companies support & engage customers. Has an iPhone app -pretty cool.

Vision Help Desk- kinda hard to take them seriously with a site design like that but seems like a pretty good product nonetheless. I really like the GoogleApps integration & the migration tool coming from other help desk software and discount for doing it!

Tender Support- These guys look they really understand simplicity. Probably the closest in look-n-feel compared to Zendesk. Kinda looking forward to the trial myself.

HelpSpot- Beyond efficiency is their slogan. Not sure what to make of that but this thing seriously looks like a tricked out help desk support suite. Looks like you can integrate this thing with just about anything out there.

TeamSupport- Support software that lets your team work together. I like pretty interfaces and this one seems like it has that. I kinda want support to “feel” good, so customer don’t hate you when they’re going through it. Most support systems “feel” like death.

Kayako- Speaking of support desk that have a bad “feel” and look like they’re left over designs from the 90s, this one is it. However, it must be pretty cool to someone in some way because I see this thing darn near everywhere! Why? Don’t know….

Cerberus- These guys just seems like really cool developers. Just reading through the text and how they put everything up on GitHub is downright cool. Looks like a cool product but the user interface will probably keep me away.

Yes, I know there are a few other help desk systems but I’m just being opinionated and showing you the ones I thought were cool or HAD to be on the list. If you really want to chime in with your favorite help desk software for the rest of the world to see, use the comment form below.

Multitaskings Suck!

Posted in: Human Psychology by admin on March 24, 2010 | No Comments

In an original article published on ScienceNewsDaily.com, there is evidence that multitasking makes you worse at everything at the same time. The article was titled ‘Divided Attention: In an age of classroom multitasking, scholars probe the nature of learning and memory‘.

Here’s one of the interesting parts:

“Heavy multitaskers are often extremely confident in their abilities,” says Clifford I. Nass, a professor of psychology at Stanford University. “But there’s evidence that those people are actually worse at multitasking than most people.”

Hilarious right?! You probably know ‘that guy’ in your office, huh?

Original article here in case you ARE that guy and don’t know it.

3 Skills You Need To Be An SEO

Posted in: Blog, Search Engine Optimization (SEO) by admin on March 23, 2010 | No Comments

Search Engine Journal published an interesting article for SEOs about what it thinks are 3 critical skills you need to be a pro SEO. I really enjoyed the article and thought I’d highlight them here because it kinda helps you understand what I do here at this company and the skillset it requires.

You have to be able to effective communicate strong thoughts and messages.

This is true of all marketing but in the context of an SEO it’s really about copywriting, talking with other site owners you might need a link from, my client’s potential customers & copywriting whether it’s email copy to try and get the link or on-page or on-site content.

You need to be able to understand the logic behind Google’s algorithm, website architecture and the interconnectedness of the web to be a true SEO. You might know the basic rules for SEO, but you can’t be advanced in SEO for a very long time by only knowing ‘the rules’ as they are set today. This year, Google will change their algorithm about 550 times. That’s more than 1.5 times each day!

This is so true. So many beginner SEOs just learn some basics, have some results and then think they walk on water and start getting clients. That could be you. What you need is someone who can react to what they’re seeing, keep their eye on the market and basically know when to make moves and what moves to make. Experience matters but only if you’ve taken that time to watch trends and try different reactions to them with your link building.

You also need to understand that your rankings in the SERPS will not always change overnight. A few factors involved in your ranking include i) aggregate traffic and ii) search traffic relative to your search ranking.

Geez, this one seems like common sense to me but you kinda have to explain it to the client. Just think it through, if you could get that #1 ranking in Google would you even want it? What that means is anyone else could just come along and usurp you when they decided they wanted it. You gotta work for it and that takes time. Generally, the longer it takes you to get there, the harder it should be for someone to knock you off….if you’ve done your job thoroughly.

Original article here

Be sure to check out my site for Phoenix search engine optimization information if you need to take your online business to the next level.

Phoenix Search Engine Optimization (SEO)

Posted in: Search Engine Optimization (SEO) by admin on March 18, 2010 | 1 Comment

Phoenix search engine optimization (SEO) is done here. Does that we I can only work with you if you’re local? No. We can optimize for the entire internet. However, I specialize in what’s called ‘local seo’ which basically means if you have a local business here in Phoenix and want to bring more customers to your door.

Let’s kick some butt together! Fill out the contact form now!

Phoenix search engine optimization