Science proves those ‘searching’ for info on the web remember stuff *better* than those just surfing

Posted in: Blog, Internet Marketing Research by chadConnects on November 5, 2009

Pretty neat little study that concludes what a lot of advanced internet marketers already know. Either way, it’s always nice to be justified every once in a while:

“If, as these data suggest, the cognitive and emotional impact of online content is greatest when acquired by searching, then Web site sponsors might consider increasing their advertising on pages that tend to be accessed via search engines,” said Kevin Wise, assistant professor of strategic communication and co-director of the Psychological Research on Information and Media Effects (PRIME) Lab at the University of Missouri.

See full story here: Internet Search Process Affects Cognition, Emotion