How to Find Out What Your Sales Letter Says Subconsciously

Posted in: Blog, Copywriting by chadConnects on August 31, 2008

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Trying to create anything “great” is a tough task. You can often help yourself out by using formulas. Using a formula should get you from creating something that ends up being awkward to one that ends up being ”good”. If you expected you could create something “great” by putting it into a formula, then ‘Whoops!’, It’s not that easy.

Formulas, by their very nature, come AFTER something really great has been created. Someone analyzes it, comes up with a parameter list, sticks it into a formula, and then shares it with the world. For example, if you wanted to know how to write great headlines according to a formula, you can check out CopyBloggers post on ‘10 sure-fire headline formulas that work‘.

Don’t get me wrong, formulas that are proven can help you go a long way in creating an ad that really pulls, or a race car that really moves, or a persusasion technique that really presuades, etc. But, if you want to create great stuff, you have to know when to push the bounds a little and really tap into the essence of the moment.

Let’s apply this to creating a sales letter and see what happens…
When you’re creating an ad, you hear the old school tell you that after your finished, put the ad down on the table and take a step or two back. Physcially take a step. Not metaphorically. Then, ask yourself, “What’s the biggest thing that stands out on the page?” Then, make adjustments according to what you want the ad to accomplish the most. Often times, you’ll find yourself very surprised.

How can we get a little “art” into the process of a sales letter? Well, I found a new new tool that might help out. It lives here and it’s a called Wordle.

I think the intention of it is to make pretty pictures but I wondered if it could be used for marketing purposes. You see, what it does is analye the words on a page and the more often it finds the word, the more bigger it shows up on the page.

This is, in effect, like taking your sales page and stepping back to have a look at how a person’s subconscious mind mind hear it as they read it in their head. Or, it’s just plain fun.

Pretty cool stuff, huh?

What this site looks like to Wordle

So, you can ask yourself if you’re actually communicating whta you want to with that sales letter?

PS. I typed in my website address and got the picture you see above. Pretty cool to see ‘marketing’ is the biggest word on the page since my site is about helping small businesses with their marketing.

PPS For the detail-noticing reader, the headline for this post seems to have a strikingly familiar resemblance to the CopyBlogger post I referenced above….hmm…..

Will Stomping the Search Engines 2 Affordable?

Posted in: Blog by chadConnects on August 30, 2008

So you remember when I posted my review of StomperNet’s new 
things “Stomping the Search Engines 2” and “The Net Effect“?  I 
said that the pricing was going to be key for these, right?  

Well Andy Jenkins just sent me an email with a pricing hint.  
He said “Liberty and Justice FOR ALL” – He made me SWEAR not to 
spill the beans on this one.  Just let me say, EVERYONE is 
going to be able to get their hands on this.  We’ll talk again 
as soon as I know it’s cool to tell you the “big secret”.

Stomping the Search Engines Prieview

Posted in: Blog by chadConnects on

OK. So I just got my preview copy of Stomping the Search Engines 2 and have just cracked box. We’ll see what happens here but I do have high standards and I do SEO for a living. 

Oh, there’s also something called the ‘Net Effect and it’s some sort of magazine about internet marketing and whatnot. Guess I’ll read that when I have a little spare time….

It Might Be “Tough Times” But Here’s What You Should NOT Cut

Posted in: Blog, Business Advice by admin on August 29, 2008

If you turn on the news and you hear all this gloom & doom about the economy every single day, it’s a hard not to believe it. There are plenty of people who prospering during this time and you need to get it straight in your head so you don’t get sucked down the hole.

In spite of that, but not in opposition to, you might have to cut something from your business because everyone else is running around in scarcity mode. 

Here are 2 things you absolutely, positively DON’T want to cut:

• Don’t cut marketing
• Don’t cut key employees